The right patients, and a practice ready for them.
I'm the ampersand. I help private clinics and consultant practices attract the patients they want, turn enquiries into appointments and run smoothly behind the scenes.
Attract the right patients and convert more enquiries
- Strategy built around your specialisms
- Social media and Meta ads, specialised in healthcare
- SEO, website and Google profile
- Enquiry handling that turns interest into appointments
A practice that runs smoothly behind the scenes
- Patient pathways from referral to follow-up
- Setting up Carebit, Heidi and other practice software
- CQC readiness, compliance and governance
- Processes, roles and reporting for a growing team
From the first search to the first appointment
A patient doesn't see your marketing and your operations as separate things. They see one practice. The line moves from gold to blue as my marketing work hands over to my operations work.
Found
They search, see a post or ad, or are referred.
Enquire
Someone answers quickly and knows what to say.
Book
Fees, insurers and availability are clear.
Attend
The visit runs on time and letters follow promptly.
Return and refer
Follow-up is organised. Patients recommend you.
Most agencies stop at the enquiry. Most practice consultants start at the booking. I cover the whole journey.
A practice manager who knows marketing
I'm Kelly. I've managed private practices, including on Harley Street, so I know what happens after a patient clicks "enquire". I also know healthcare marketing inside out: SEO, social media, Meta ads and the strategy that ties them together.
That combination is rare. The marketing I run brings in patients your team can look after, and the systems I set up support the growth the marketing creates.
Home / Healthcare Marketing
Healthcare marketing that fits the way your practice runs
Marketing should bring you the patients you want to treat, at a pace your team can handle. I build it around how your practice really works, from your clinicians' specialisms to how quickly your team can answer an enquiry.
Everything from being found to being booked
Each part is planned around the patients you want more of, and around what your team can deliver once they get in touch.
Positioning and planning
Who you want to see, which treatments and specialisms to grow, and a clear plan and budget to get there.
Social media and Meta ads
Facebook and Instagram campaigns and content built for healthcare, written to stay within UK advertising rules for medical services.
SEO and your website
Clear, patient-friendly pages for your conditions and treatments, local search for London and Cheltenham, and a strong Google profile.
Enquiry handling
Response times, call and email scripts and follow-up, so more of the enquiries you pay for become appointments.
First click to first appointment
Booking forms, confirmations and pre-appointment information that make patients feel looked after before they arrive.
Clear numbers
Where new patients come from, what each one costs to attract, and what to do more or less of next month.
Social media and Meta ads, specialised in healthcare
Advertising medical services is different. Claims need care, patients research carefully, and the wrong audience wastes budget fast. I plan and run campaigns that reach the patients you want, with messaging that builds trust.
- Campaigns for specific treatments, specialisms and locations
- Content and ad copy written for healthcare audiences
- Lead forms and landing pages linked to your enquiry process
- Monthly reporting on cost per enquiry and per new patient
How we'd work together
Review
I look at your marketing, enquiries, website and patient journey as they are today.
Plan
A focused plan with priorities, budget and the numbers we'll measure.
Deliver
I run the campaigns and content, and work with your team on enquiries.
Measure
Monthly reporting and adjustments, so spend goes where it works.
Marketing that your operations can keep up with
Because I also work on the operational side, the marketing never promises what the practice can't deliver. Best suited to established clinics and consultant practices with a marketing budget behind them.
Home / Operations & Technology
A practice that runs smoothly behind the scenes
Patients notice when a practice is well run. They're called back quickly, their letters arrive on time and nobody asks them the same question twice. I help practices build that, from compliance and patient pathways to the software that holds it all together.
New software, set up to work the way your practice does
Practice management systems such as Carebit and AI tools such as Heidi can save hours every week. They only deliver that when they are set up around your workflows and your team is confident using them. I manage the whole process.
Choose
Work out what you need and compare the options against it.
Configure
Appointment types, templates, billing and links to your existing systems.
Move
Plan and check the move of data and diaries, with no gaps for patients.
Train
Hands-on training and simple guides for clinicians and admin staff.
Embed
Review after go-live, fix what isn't working and make sure it sticks.
The operational side of a high-quality practice
Patient pathways
Mapping and improving each step from referral or enquiry through booking, appointment, results, letters and follow-up.
CQC and governance
Registration support, inspection readiness, policies and procedures, information governance and complaints handling.
Roles and processes
Clear responsibilities, written procedures and cover arrangements, so the practice doesn't depend on one person.
Secretarial and admin
Diary management, typing and letter turnaround, billing and insurer processes that run on time.
Reporting
Simple measures of how the practice is running: waiting times, letter turnaround, cancellations and income.
Patient experience
Making sure what patients experience matches what your marketing promises, at every step.
Signs it's time for some support
Home / Practice Launch
Launch your private practice properly, from day one
For consultants moving into private practice, and for clinics opening a new service or site. I set up your operations and your marketing together, so you open with systems that work and patients who can find you.
Everything a new practice needs, in one plan
A hands-on programme for clinicians who want their practice set up well. I manage the details and keep you informed, so you can focus on your patients.
Foundations
- Launch plan and timeline
- Fees and insurer recognition
- ICO registration and data protection
- CQC registration where needed
Systems
- Practice management software
- Billing and invoicing
- Phones, email and secretarial setup
- AI tools such as medical scribes
Patient pathway
- Booking and enquiry process
- Forms, consent and patient information
- Letters and results process
- Follow-up and discharge
Brand and website
- Brand and practice name
- Website and booking pages
- Google profile and directory listings
First patients
- Launch campaign on social and Meta ads
- GP and referrer outreach
- Reviews from day one
After launch
- Reviews at 30 and 90 days
- Ongoing marketing or operations support if you want it
Start with the systems a busy practice needs
Many new practices start with a website and a diary and fix the rest later. That usually means changing software, rewriting processes and losing patients along the way. Setting it up properly at the start costs less, and gives your patients a better experience from their very first enquiry.
Home / About
Hello, I'm Kelly
Fulwell is my business. When you work with Fulwell, you work with me. I bring the experience of a private practice manager and a healthcare marketer to every project.
Marketing and operations, joined up
I've worked as a practice manager in private healthcare, including on Harley Street. I know how a busy practice runs, what patients paying for private care expect, and what goes wrong when the front of house can't keep up with demand.
Alongside that, I've built deep experience in healthcare marketing: SEO, social media, Meta ads and strategy. Most marketers have never run a practice. Most practice managers have never run an ad campaign. I've done both, and I bring them together.
How I work
Personal
I keep my client list small on purpose, so every practice gets my direct attention.
Practical
Everything I recommend has to work on a busy clinic day, for real patients and real teams.
Joined up
Marketing and operations are planned together, so growth never outpaces the patient experience.
Home / Contact
Let's talk about your practice
Tell me a little about where your practice is now and where you'd like it to be. I'll get back to you to arrange a call.
